In SalzburgerLand, so they say, people are already born on skis. Whether this is really the case remains to be seen. What is certain, however, is that our love of the mountains and our enthusiasm for winter sports and snow is exemplified with great passion. We live for that.
In SalzburgerLand, we live in one of the most fascinating natural landscapes in the world. We have legendary peaks and fantastic ski resorts. We also have great athletes, real stars and role models. We are aware of these privileges and we manage them as a precious heritage. A heritage that we are happy to share with people who in turn live our passion and fascination for winter sports.
It is no coincidence that SalzburgerLand, after Bad Gastein and Saalbach Hinterglemm, was once again the venue for an FIS Alpine Ski World Championships. Here, where the love of winter sports is literally passed on from one generation to the next, and where the best skiers of all time are at home. These include Annemarie Moser-Pröll, Hermann Maier and Alexandra Meissnitzer, to name just a few. Both ski athletes and ski fans find here the very best conditions. The eight-time overall World Cup winner, world record holder and entrepreneur Marcel Hirscher says about his home, SalzburgerLand: “Anyone who has two eyes in their head can see how impressively beautiful this landscape is. That’s one thing. The other is that when these events take place, it’s clear that they belong right here. Here in SalzburgerLand, winter sports have a history and a long tradition which are lived with soul and spirit. I’ve also participated in events in places that were created just out of thin air. In such places, you don’t really feel anything there. Unlike in SalzburgerLand, where the love of winter sports is found in every fibre. That’s what makes this the best place for these events.”
The FIS Alpine Ski World Championships Saalbach 2025 were truly a winter dream!
Winter in SalzburgerLand – We live for that.
